With changing marketing trends and rapid progress in technology, strategies for internet marketing are also evolving productively. SEM stands for “Search Engine Marketing” and is also form of internet marketing and. However, marketing through SEM strategies involves money on immediate basis. SEM strategies include methods like CPC that is Cost per Click and PPC that is Pay per Click used for better ranking on renowned search engines.
For successful SEM there are number of resources available along with PPC and CPC like Bing Ads, AdWords of Google and other paid advertising methods integrated with geotargeting and retargeting.
Relation between SEM and SEO
Initially, term SEM was basically used for all activities that are intended to enhance traffic on website and to get better ranking is Search Engine Result Page or SERP. Whether these strategies were organic methods used for this purpose or paid marketing strategies for better page ranks, these all were part of SEM.
Therefore, it can also be stated that all organic techniques used for Search Engine Optimization (SEO) or paid search engine marketing all meant to be included under one umbrella that is SEM.
However, with passage of time SEM has evolved and only paid marketing strategies are known as methods of SEM especially in present times. Nowadays, SEM is defined as process to increase traffic on website by procuring visible positions through paid ads on popular search engines.
With this demarcation line drawn by authorities like SMX and Google it can be concluded that SEM and SEO are separate methodologies to achieve one purpose that is of marketing website through authentic search engines successfully.
Difference between SEM and SEO
SEM can be differentiated from SEO on the basis of strategies involved. SEO include processes that generate improved search results through organic methods for search engine results however, SEM basically exploit search engines to promote your website and help to increase traffic of your website through some money.
SEM and SEO services are not opposite to each other rather it can be inferred that SEM is superset of SEO methods. For success of any website in limited time period it is important for you to deploy both strategies simultaneously.
Significance of SEM for search engine ranking
SEM plays significant role for improved search engine rankings and effective way to earn more traffic for your website. Advantages offered by SEM for website marketing are as follow:
• Popular search engines like Yahoo, Bing and Google offer most convenient and fastest way of marketing your website in the world of internet. To achieve prominent position on first page of these search engines it is important to use paid marketing techniques such as PPC and SEM.
• Using SEM techniques you can bid for top positions of most popular search engines such as through Google AdWords.
• Through paid advertisement you can acquire outstanding position on search engine result page such as on top of organic search results or on the right side of these results. Organic results have to achieve better position at SERP after satisfying various factors and complying with latest Google algorithm for page ranking. However, using SEM you achieve better position independent from algorithm used by search engine.
• With highest bid you can secure top position for related keyword on Google. However, you will only need to pay money when your link will be clicked at search engine result page.
• Your position is not only estimated by your bid for top position but Google also evaluate your ad against particular keyword through resources like Quality Score and Ad Rank. Quality of your ad, use of keywords along with quality of landing page all are assessed through Quality Score. This Quality score in combination with bid you place for your ad will determine your position at SERP through Ad Rank.
ASK ME not only design most effective SEM campaign for your business but with help of our experienced copywriters we make sure that ad for your website can secure top position on world’s best search engine at most reasonable rates by acquiring best Quality Score through Google.
We design futuristic campaigns that meet upcoming challenges of search engines to give maximum exposure to your website. We not only design your campaign to get best Ad Rank but we also make sure that our campaigns also fulfill requirements of Google algorithm for quality and excellence.