This is age of smartphones and intelligent mobile devices. More and more people prefer to do multitasking with these compact and convenient devices and love to use these devices for search and browsing especially on the go and under urgent situations.
This is one of the biggest reasons which have compelled internet marketers to develop special strategies for mobile SEO. The effectiveness of Search engine optimization for mobile devices has also been supported by surveys conducted in 2013.
It is also reported by various brands that they are receiving increased number of traffic and searches through mobile devices. This trend has influenced especially hospitality and travel industry to great extent.
According to report more than 88% hotels in U.S are having Search engine optimized website for sake of mobile devices. It has been also endorsed by renowned eCommerce portals like Shopify that more than 40% of traffic has received via mobile searches until month of September in 2013.
Thus it can be evaluated that nowadays it is not enough to optimize your business website for regular desktop search but for ultimate success of your business but you can reach to large number of potential customers through mobile optimized website.
Two main factors that contribute to increasing trend of mobile SEO are as follow:
Undeniable link between social media and smartphones and other mobile touch devices
In Nielsen report published in 2012 it has been determined that percentage of social media users, using mobile devices for social networking has incremented to 63% during one year. This fact also contributes a significant percentage in SERP ranking that is Search Engine Result Page as social media posts have become part of Google search results.
Therefore, it becomes important for business websites to generate mobile optimized website along with social media integrated pages that can play an important role to enhance traffic and page rank of your website.
Strategies used for mobile optimization include creating pages that are readable through mobile devices integrated with push buttons especially designed for touch input devices. Touch buttons like “Share” and “Like” enables users share posts more efficiently.
Improved local search through mobile devices
It has been observed that increasing number of consumers is using their mobile browsers for local search along with wide range of mobile apps. This number has up to 87% within last two years with increasing market of androids and Apple products.
Therefore, it has also become mandatory for local business to acquire geographical visibility that can be attained through SEO strategies especially devised for mobile devices.