Few months back every internet marketer was asking one question that “Is SEO Dead?” Many people wrote different blogs to explain the process however, according to McRoberts who is known expert of SEO at VUDU marketing, SEO is more than alive but he also indicated that due to change in strategies of SEO and search engines it has become a branding technique instead of marketing tactic.
Realizing significance of SEO in present time large number of companies are investing in devising effective SEO strategies and Search engine optimized infrastructure for their websites. Some obvious reasons for which it is recommended that you should invest in SEO for your business are as follow:
Hummingbird still support organic SEO
Organic SEO strategies are still appreciated by latest algorithm by Google that is Hummingbird in form of high page ranking. Despite of changes in search engine processes SEO strategies are still active and capable of producing desired results by complying with these changes in fair way.
SEO has long way to go
SEO strategies are flexible and evolve with passage of time with evolution of search engines. Therefore, it can be concluded that SEO will not cease to exist in any near future but may progress with passage of time for more user convenience along with better growth of business. Even searchers for audio and video content also rely on searching content through keywords related to genre of search.
Productive and cost effective
SEO strategies are not only cost effective but also ensure better ROI than many other paid marketing techniques. Choice of strategies you want to adopt for marketing of your business depends upon you as you can choose between paid marketing strategies such as PPC, purchasing of email leads or you can also choose organic SEO marketing for your business that will require low investment and ensure long term results.
SEO for mobile users
Increase in use of mobile devices has influenced every part of online world. It has been observed that mobile searches have surpassed desktop searched within last few years. Thus, websites are also receiving large number of traffic through these mobile searches. Considering this aspect local and global SEO techniques are devised that enable you to attract these online users from around the globe.
Healthy content is mandatory to comply with Hummingbird
Healthy content profiles have become imperative for every website to meet standards of latest algorithms of renowned search engines. Healthy content make sure that your potential audience is provided with high quality information that also build credibility of your business in your niche market.
Last but not least, if you see website of your competitors at better ranking on famous search engines then you should understand that yes, they have deployed quality SEO to achieve desired rank.
So, why should not you?