On-Page Search Engine Optimization stands for all those tips and tricks that are employed to make the interface of web pages look professional and create quality and uniqueness in the audio, video and text content over these pages. Thus, it is related to all the publicly visible features of a site or blog.
Context Of On-Page SEO:
Erstwhile, SEO was considered to be only a backstage activity that involved programming and coding. It had nothing to do with what appears online. But the optimization experts and software developers started scamming with the system.
Through over stuffing of keywords and application of auto optimization software, they used to tamper with the search engine rankings easily. Due to this malpractice, the online business was suffering a lot.
Then Google took an initiative and introduced a number of protocols like Panda to curb that practice and make everything fair. There the one-page SEO originated.
How On-Page SEO Works?
These days, search engines rank only those content and sites that maintain high standards of quality with a proper density of keywords, original and unique posts and professional layout. This has helped kick off many spammers from the scene.
Thus, when a surfer request for something over a search engine, it quickly scans all web pages and then index those that contain quality content. This all is done through a sophisticated automated process.
On-Page SEO Tools:
Now the question is what are the ways to perform on-page SEO?
There are just a few simple things that you need to look up to improvise and maintain the quality of your web pages.
The first one is content of course. You need to put hundred percent genuine and elegant content over your site. The keyword density in that content must be up to three percent and the usage of keywords should be all according to the situation and it must not look fake. Content should be interesting and informative according to the niche you are working in.
The second thing is the URLs of your web pages. Do not just make random URLs, rather always put your targeted keywords into them. URLs should be short and appealing.
The third tool is encoding your image content in a way that search engines can read and rank it as well. Here you need to enter alt text for every single image you post.
The next is the meta titles and descriptions of your posts. All titles must by appealing and having focused keywords. They should be concise and straight forward. Avoid making them literary and creative, rather try to create maximum relevancy in them.
The last but not the least is design and layout. This matters a lot these days. Search engines do not rank poorly outlined and roughly maintained sites.
The Last World:
It is said that appearance is just deceptive and reality lies behind, but in the digital world of this age, this is not true. Here, good appearance in significant enough to prove your authenticity and make yourself acknowledged.