With the popularity and progress of digital media, the traditional and conventional ways of marketing are changing into more smart and sophisticated methods that we call inbound marketing and Through The Line (TTL) advertising. This is an indirect approach to lobby potential costumers to buy a products and services. Unlike hardcore advertisement like TVCs and Billboards, this type of marketing employs different tactics like content marketing, social media marketing and link building to advertise targeted products and services.
Inbound marketing is relatively a new trend, but it has proved to be greatly effective. When we talk about inbound marketing, there necessarily comes Search Engine Optimization (SEO) as these two things are deeply interlinked. All of the methods of inbound marketing rely of SEO for their success. Here we discuss a few useful tactics:
Marketing Through Content: Marketing products through web content like articles, blogs, reviews and essays has become much popular among SEO experts and marketing affiliates. In this way, the person at the helm of marketing affairs, writes reviews, analysis and testimonials on the targeted products and publish them online. These write-ups also contain either direct links of the products or some hints. After publishing, the content is then marketed though different SEO techniques.
Social Media Marketing: Marketing products and services through social media forums has also become an effective method these days. The SEO guys and social media managers makes accounts/pages over social media networks, add friend and followers over there and then market their product.
Link Building: Link building also poses to be strong marketing technique which implies to place products’ links on different relevant websites and blogs. People surfing through internet randomly click those links and thus drift directly to the products pages. This has become a greatly efficacious way and many marketing affiliates are successfully practicing it.