Since, SEO procedures change all the time, you should conduct regular SEO audits. If a business website isn’t properly optimized for search, it’s most likely missing out on a significant amount of traffic from the search engines.
To properly audit your site for SEO, carry out the following steps:
I). Check on-page tag optimization.
One of the easiest ways to quickly improve your website’s SEO is through on-site changes, to build high-quality backlinks.
Begin your SEO audit by asking the following questions:
a) Are my title tags written to appeal to visitors and search engines?
b) Do my title tags contain relevant SEO keywords?
c) Do my meta description tags provide interesting content?
d) Are my images optimized according to current SEO best practices?
II). Check for broken links.
f your website runs on a content management system (CMS) or an e-commerce platform, you may be able to install a tool that can check this automatically. Alternatively, simply navigate to a site like BrokenLinkCheck.com and run the service’s free link check to identify any issues that need to be resolved.
III). Make sure your site is indexed by the search engines.
Improperly installed code files can prevent the search engines from reading your content correctly. To determine whether or not this is occurring on your site, head over to free Search Engine Simulator and enter your site’s URL.
IV). Examine your link profile.
Check the state of your site’s backlink profile. To do this, use a link explorer tool like Majestic SEO to view a list of all the links pointing at your site. Pay particular attention to:
The types of links that your site has received, such as directory links, social media links and more.
Whether or not the sites sending you links are related to your site’s content.
V). Test your site’s speed.
Examine your site’s average speed and page load times, to find out whether your site is fast, slow or somewhere in between, head over to Google’s Page Insights tool and enter your URL. This tool will then analyze your site’s load times and provide suggestions on making improvements.
These steps should give you a general overview on how well your website is performing from an SEO standpoint.