Content is the lifeblood of digital media. No matter how professional website you have developed, it is not going to pull traffic if it is devoid of quality content which includes articles, news, blogs, stories and reviews. So, writing good content is an art which everybody cannot be master in. It involves some specific techniques, styles and strategies that a write has to follow in order to creative interest, relevancy and effectiveness in his/her stuff.
Latent Semantic Indexing (LSI)
When we talk about content writing strategies, that first thing that comes in mind is keywords; because whatever strategy we employ, keywords are going to be its essential part. Before starting a write-up, a write must explore some relevant keywords that best describe the concept of the thing he/she has to write upon. These days, Google has introduced LSI keywords service that suggests multiple search-friendly phrases of a keyword.
The next thing is content structuring. There is a hell of different between online content and hard copy content. The online content should be relevant, precise, concise, catchy and appealing. A write must put some icons, images and video links in his/her content in a bid to make it interesting for readers. Thus, multimedia content holds more worth over intent.
The third and most important thing is originality. The content that you are putting over web should be your own, unique and original. It must be free of all sorts of plagiarism, because Google does not index copied content these days. So, try to make your write-ups exclusive.
Moreover, your content should be well-researched. Before starting to write, take some time on internet and books, search content relevant to your topic, read it, make ideas, make points and then elaborate those ideas into your words. Try to put maximum information, facts, figures and quotations in your content in order to make it more effective and reliable.