Mobile is ruling this world. People love portability and mobile is providing them all sort of things they need to have with them. They love to have a small mobile device in their pockets that need a single tap to access the internet and do all that they need to do.
This has really changes the perspective of web developers. Just like desktop and web application development, mobile web development has been the most demanded subjects in the past few years.
The reason why to have a mobile friendly website is because people tend to browse the website through their mobile as well in the time of need. This is because whenever they will need something your website is offering, they will rush to get it without wasting any tie.
A mobile is something that fulfills this requirement. The old and traditional way of website development makes a website browser printed for PC. This is the reason why there are compatibility and display issues in some websites when accessed on mobile.
Moreover, if you have a desktop website and you try to access a website through your mobile browser, you will see the same sight but font will definitely not be friendly enough to you.
You will see small icons, smaller fonts and you will have to zoom a lot and scroll a lot to get to the specific content you want to see. This is okay if you really know where to actually go in a website to find your desired content.
However, browsing the same design on your mobile can be a bit difficult. You will not see all the things at the screen at once. The user is someone who has no time.
The more it easy for the user to manipulate the website, the better is the response towards that. In order to make it more readable, compact and useful, you need to develop a mobile friendly website.
You might have realized the importance of why to have a mobile friendly site by now. A mobile friendly site keeps your mobile users satisfied by providing them and easy and attractive interface.
In such designs, the screen size adjusts in such a way that things are nicely visible and you do not have to worry about scrolling into different corners to get to your desired position in the website.