Significance of Mobile SEO in World of Marketing

December 20, 2013  |   Blog   |     |   Comments Off on Significance of Mobile SEO in World of Marketing

This is age of smartphones and intelligent mobile devices. More and more people prefer to do multitasking with these compact and convenient devices and love to use these devices for search and browsing especially on the go and under urgent situations.

This is one of the biggest reasons which have compelled internet marketers to develop special strategies for mobile SEO. The effectiveness of Search engine optimization for mobile devices has also been supported by surveys conducted in 2013.

It is also reported by various brands that they are receiving increased number of traffic and searches through mobile devices. This trend has influenced especially hospitality and travel industry to great extent.



According to report more than 88% hotels in U.S are having Search engine optimized website for sake of mobile devices. It has been also endorsed by renowned eCommerce portals like Shopify that more than 40% of traffic has received via mobile searches until month of September in 2013.

Thus it can be evaluated that nowadays it is not enough to optimize your business website for regular desktop search but for ultimate success of your business but you can reach to large number of potential customers through mobile optimized website.

 Two main factors that contribute to increasing trend of mobile SEO are as follow:

Undeniable link between social media and smartphones and other mobile touch devices

In Nielsen report published in 2012 it has been determined that percentage of social media users, using mobile devices for social networking has incremented to 63% during one year. This fact also contributes a significant percentage in SERP ranking that is Search Engine Result Page as social media posts have become part of Google search results.

Therefore, it becomes important for business websites to generate mobile optimized website along with social media integrated pages that can play an important role to enhance traffic and page rank of your website.

Strategies used for mobile optimization include creating pages that are readable through mobile devices integrated with push buttons especially designed for touch input devices. Touch buttons like “Share” and “Like” enables users share posts more efficiently.

Improved local search through mobile devices

It has been observed that increasing number of consumers is using their mobile browsers for local search along with wide range of mobile apps. This number has up to 87% within last two years with increasing market of androids and Apple products.

Therefore, it has also become mandatory for local business to acquire geographical visibility that can be attained through SEO strategies especially devised for mobile devices.

Comments are closed.

News Blog

  • Website Traffic Estimator-Best Tool To Analyze Insights
    September 6, 2016

    We are living in a competitive world, where the race of defeating the competitors never ends. As we know this is the age of information technology (IT) and in this world of internet, earning from the websites is one of the common ways. As I mentioned earlier, competition never ends no matter in which niche […]

  • Striking Features of WordPress
    August 22, 2016

    Ask from simple bloggers or complex web-developers; they will all reiterate the innumerable benefits of the WordPress. Taking the shape of a modern and powerful IT outlet, WordPress has reshaped things from as they were done previously over the web. It has served as a major platform for people wanting to communicate with the world, […]

  • Internet Security-Top 5 Suites
    March 19, 2016

    To remain protected amid rising security threats, internet users now look for software that are beyond just anti-viruses. Complete PC protection is now an ideal way to protect not just the PC from threats, but to avoid stealing of sensitive data. Here we look at the 2016’s top five internet security suites! F-Secure Internet Security […]

  • How to Find Skilled SEO Expert in Manchester
    November 7, 2015

    SEO is important and among one of the most important adaptations required by a business of every kind.   This is why a strong inclination towards the implementation of best practices of SEO must be placed and inserted within every kind of business and organization. The more the businesses invest and focus towards the implementation […]

  • Is SEO Marketing Essential for Businesses?
    September 27, 2015

    SEO is one of the most popular and well liked practices in the business world of the current scenario. Every business needs to have a perfect implementation of ideal SEO techniques to boost the horizons of fascinations associated to its website. This race has given birth to a wide variety of techniques and tactics which […]

  • Google Monitoring Standards for SEO-Search Engine Optimization
    May 25, 2015

    The world of internet has become the biggest resource of knowledge for people all over the world. There is no restriction on accessing and submission of information on this huge resource. Due to this reason people from every walk of life access the internet whenever they need information regarding their personal or professional matter. These […]

  • Best 5 Free Antivirus Software
    May 10, 2015

    With the constant advancements in technology, threats to internet users are increasing than ever before. New online threats are generating every hour on the World Wide Web, and keeping up with internet protection is felt than ever before. In this continuous battle between viruses and antivirus tools, the internet security tools are experiencing their highs […]

  • The Pros and Cons of Effective Social Media Marketing
    April 29, 2015

    Marketing is one of the most important features of service and promotion associated to any business. This is important for every business to input a great deal of efforts and dedication into its promotion through marketing and advertising. The adaptation of perfect business techniques and latest marketing strategies with the help of a skilled Social […]

  • Why to Uplift Ranking in Google Search Results?
    April 25, 2015

    In this era, businesses are highly competitive for their growth and sustain in the market with their competitors. Every business uses several mediums to promote their businesses, products and services to their customers. Internet marketing is one of the best and economical sources to increase the visibility of business to the consumer as compared to […]

  • Various Easy Ways to Make Money Online at Home
    April 8, 2015

    Success and money making is always one of the most desired facilitation for every human being. People need to know about different ways and means to gain an access to constant success and high-end profits. This is why they come up with different ideas that actually help them to boost up their businesses along with […]